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Craft food trend requires suitable logistics concepts

Since the outbreak of the coronavirus, the demand for craft food has increased significantly. Throughout Europe, more and more consumers are attaching importance to sustainably produced food, produced in small manufactories and not by large industrial companies. A trend that requires dedicated logistics experts.

The demand for sustainably produced food is increasing significantly. For example, 82 percent of all Germans already make sure when buying food that the product comes from the region. This is the result of the representative survey "Nutrition in the Corona Crisis" conducted by forsa on behalf of the German Federal Ministry of Food and Agriculture (BMEL) among 1000 citizens. Small businesses with craft competence and food start-ups wanting to position themselves in the market with craft food and wanting to preserve the tradition of the food craft increasingly profit from this development.

"Regionality and sustainability are gaining importance."

Consumers focus on sustainability and, in small quantities, food produced according to traditional methods. "Sustainable" has become the buzzword for healthy, environmentally friendly food. "The world is changing. It is a genetic phenomenon that in times of upheaval, people look for new sources of food," explains futurologist Max Thinius. For years he has been conducting research on the subject of food, advising various regions in Germany on the digitization of everyday life, the working and nutritional world of the population and is a frequent guest on the German government's scientific advisory council.

"Regionality and sustainability of food, but also the health of the individual, are becoming increasingly important. In the future we will have food of the best quality and new technologies to evaluate and use this quality in relation to our health". According to Thinius, new production methods such as intercropping, in which different plants are cultivated that complement each other in terms of growth and soil use, and selective care carried out by care and harvesting robots will make up to 90 percent of pesticides redundant in the future, he says.

"Soon, Craft Food will no longer be confined to the small regional grower. Together with intelligent working environments and modern technologies, large new food structures are in the process of being created here.” But the new food culture’s pioneers are currently still the small, innovative farms.

Small quantities safely transported – all across Europe

This rapidly growing craft food movement requires logistics concepts that meet the requirements. "Food manufacturers place different demands on logistics providers than industrial companies do", says Marc Hackländer, Head of European Network & Partner Development at DACHSER. The products are only manufactured in small quantities for narrow, like-minded target groups, not for an anonymous mass market where availability and price are the focus. As a result, the major European retail chains and discounters are often excluded as recipients. Nevertheless, these manufacturers, which up to now have often been regionally oriented, are looking for new sales channels and are attracting interest from customers in neighboring European countries.

The European Food Network specializes in the Europe-wide transport of food, even in small quantities. The member companies of the alliance are ideally positioned for this type of job. The food logistics companies are regional specialists who have grown over many years from family structures to national players, but have always remained close to their customers. Marc Hackländer: "The vehicles must be able to cope with the conditions at the pick-up and delivery location, often there are no ramps. Communication and customer processes take place on other levels - this is where listening and consulting are required, flexibility, solution orientation, thinking along with the customer. This is time-consuming, but it is worth it and it is a pleasure to be able to grow with the companies".

DACHSER organizes first direct charter flight from China to Spain

DACHSER Air & Sea Logistics arranged for medical equipment to be transported from Asia to Spain at the end of May. This was the first flight from China to Madrid since the beginning of charter activities during the coronavirus pandemic.

Women leading in logistics at DACHSER South Africa

Three dynamic women in the Cape Town office of DACHSER South Africa, part of global logistics leader Dachser, are navigating their way through a successful career in the traditionally male-dominated field of logistics.

Portia Dryden, Adenisha Jeftha and Sasha-Lee Juter all joined the company through DACHSER’s well-established learnership programme and progressed to become permanent employees. The women share several traits, including enthusiasm for their role in logistics, a capacity to build strong relationships, delight in keeping things running smoothly, and an enjoyment of the diverse challenges logistics brings.

Dryden, now an Air & Sea Import Controller, says that what excites her about her role knowing how essential logistics is in the global supply chain. “It puts a smile on my face when I walk into a clothing store where they are launching their new range for the season, and I know that I had a hand in making sure the imported garments reached the stores in time. This industry opens your world to see how many different sectors work, and in many cases, you gain a deep insight into what happens behind the scenes. The freight industry is multi-dimensional and always growing. With advances in technology, there is always something new to be learnt and that keeps me interested and excited.”

Dryden says although great strides have been made in the last decade, working in a male-dominated field can be intimidating on different levels, from dealing with service providers to liaising with customers, as gender-based barriers have been there for a long time.  “I learned that I had to walk the walk and forget about old, outdated expectations of how one should behave based on gender. Instead, I grew my confidence by learning the trade and gaining the experience. I focused on what I, as an individual, can bring to the table. This does not mean that the road to professional and personal success is challenge-free, but rather that I am both willing and resilient enough to face them.”

The highlight of sea freight controller Adenisha Jeftha’s career was handling her first big client independently after several months of permanent employment.  She then became the key accounts controller on that account and her portfolio has extended to a range of clients across different industries. She thrives on the variety and meeting deadlines. “The constant change in my day excites me - this is not just a A-Z job. I am really motivated by making sure that shipments arrive on time.”

Jeftha says her colleagues and clients inspire her daily. “The relationships we build with our clients and colleagues are a key reason why most staff want to stay at Dachser. We’re more than just colleagues, we’re a family.”

 Airfreight Exports Supervisor Sasha-Lee Juter agrees. “Each new day holds different challenges, different difficulties, but it’s the relationships you build over the years that makes all of that worth it.  Juter is determined to show that logistics no longer needs to be a male dominated industry. “Times have changed so much and I believe the industry has very quickly developed and is allowing more women to steer the ship. To keep attracting women to logistics, companies need to create a culture of equality where we can thrive.”

“I would recommend this career to any individual that likes working under pressure and in a fast-paced environment,” Jeftha concludes. “This is genuinely a great industry to work in.”

About DACHSER:

A family-owned company headquartered in Kempten, Germany, DACHSER is a leading supplier of logistics services worldwide. DACHSER offers comprehensive transport logistics, warehousing, and customer-specific services in two business fields: DACHSER Air & Sea Logistics and DACHSER Road Logistics. The latter consists of two business lines: DACHSER European Logistics and DACHSER Food Logistics. Comprehensive contract-logistics services and industry-specific solutions round out the company’s offerings. A seamless shipping network—both in Europe and overseas—and fully integrated IT systems ensure intelligent logistics solutions worldwide.

Thanks to some 30,800 employees at 376 locations all over the globe, DACHSER generated revenue of 7.1 billion euros in 2021.  Country organisations represent DACHSER in 42 countries, including South Africa. 

On-site partnerships ensure DACHSER serves medical logistics needs

From specialised Stiegelmeyer hospital beds, to Dr. Reddy’s pharmaceuticals to carefully calibrated medical equipment for Welch Allyn, DACHSER South Africa is delivering essential medical supplies throughout South Africa for a number of medical clients – ensuring that medical providers have the equipment they need in this challenging time. 

“The Dachser team has considerable experience in medical and pharmaceutical delivery, which has stringent health and safety compliance requirements,” says DACHSER SA managing director Detlev Duve. “We must also be able to support our clients in responding rapidly and effectively to growing needs during COVID-19. DACHSER has continued to operate effectively during lockdown with a dedicated team of home-based office staff and skeleton staff at all of our depots and local delivery centres. The entire supply chain is fully operational and on track for essential items.”

Duve says on-site partnerships and effective communications have been a key element of success in the specialist field of medical logistics. DACHSER is able to offer clients specialised warehousing and office space at the company’s Pomona head-office and five clients currently benefit from on-site offices. 

When specialised hospital bed supplier Stiegelmeyer contracted with Dachser four years ago, the German manufacturer was importing beds to South Africa. They soon moved from their original Centurion premises and to the DACHSER premises in Kempton Park, facilitating a strong partnership and seamless logistics that has grown with the business as they expanded to exporting into Africa.  Besides a full range of hospital beds supplied to largely private sector hospitals in South Africa, Stiegelmeyer has been exporting refugee beds across borders.  With the COVID-19 pandemic taking hold, the need for these beds may increase locally as well, and the DACHSER team is ready to handle increased volumes.

Theuns Burger of Stiegelmeyer says, “Interventions in response to the Coronavirus are currently impacting life at all levels. As a supplier to the medical field, we’re committed to doing whatever necessary to remain true to our healthcare mandate and to be able to react to special demands for supplies and services, even at very short notice. We have implemented extensive measures in our production and supply chain and DACHSER is an critical partner in ensuring that we are able to deliver across Southern Africa.”

Burger says the company chose DACHSER as the team was able to offer a well-priced, full solution for importing, exporting, warehousing and distribution. “With an office on site, we have full access to our stock at all times.  Working on-site has resulted in considerable efficiencies and cost-savings for our business. The Dachser team has a strong understanding of our business and we have been very happy with their service levels as a longterm supply chain fulfilment partner.”

Stiegelmeyer has a dedicated pick and pack area and space for display models, with beds built to client specifications at the DACHSER warehouse. DACHSER move up to 40 beds at time, many of which are high value items. The service includes unpacking and installing the beds in hospitals, and at times removing the older beds that the new stock will replace. This process requires health and safety preparation work and liason with the hospitals. Dachser co-ordinate with the Stiegelmeyer team to ensure that their sales executives are always there to sign off once beds have been installed.

Welch Allyn, a supplier of medical equipment, requires rigorous logistics management to ensure that their products reach medical rooms, hospitals and clinics in the perfect condition, and at the right time, in both urban centres and rural areas. Their range includes products from basic syringes to specialist cardiopulmonary equipment and patient monitoring systems. 

Welch Allyn staff are also located at the DACHSER warehouse, working closely with logistics teams to take care of medical product calibration and other specialist requirements while these products are in storage and transit. When products include high-cost, sophisticated technological equipment, error-free picking and packing is critical. In the company’s decade-long relationship with the client, stock has never once had to be written off, which is a massive achievement given that Dachser has moved millions of units of stock for the business over the years.

Duve says DACHSER's picking and packing service forms part of a continuous process that only concludes once products reaches its final destination. “Medical products are picked and packed to particular specifications that include temperature control and movement reduction. We make sure this remains consistent in transit, until the product has been handed over at the final point. Our picking and packing is further supported by a sophisticated IT system which enables the transparent coordination of complex activities and real-time information for clients on their stock.”

Duve concludes, “Clients entrust us with an important part of their business at critical times, and our service levels must remain consistent whatever the challenges may be. As a logistics company, our business is to understand this trust and to grow it into a successful logistics partnership.”